Dark data is usually unbeknown to the company, because unlike primary data, it is not created purposefully by its user, and they are often unaware of its existence. Every click, interaction and touchpoint – customer call records, old documents and video footages - leave crumbs in your database which may end up unutilized.
It is data left in the dark, as the name suggests.
Unattended data is dangerous because businesses are missing out on a wealth of potential insights. With a deeper exploration nto your company’s unstructured data, imagine the benefits you could relish in; a steady stream of insights to fuel intelligent technologies, personalized content for target customers and smarter decisions for optimized processes.
That is what we do for you.