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Emerge AI Strategy for Business Growth and Development


Trinh Nguyen

Feb 15, 2024

Emerge AI Strategy for Business Growth and Development

Today, companies of all sizes are either already applying artificial intelligence (AI) or looking to incorporate it into their business operations soon. AI technologies have moved beyond the phase of using machine learning models for predictions, recommendations, and automation only to where there are vast opportunities to transform how we do just about everything.

But many business leaders are probably wondering, “Where do we begin?”. If you’re also feeling a bit lost on how to get started or progress in this AI journey, then you’re not alone.

The answer lies in a well-thought-out and comprehensive AI strategy. It’s like a roadmap, guiding you through the complexities of AI integration, helping you quickly adapt to technological advancements, and optimizing processes, operational efficiency, and overall growth.

This article will walk you through all the essential steps businesses need to take to build a winning AI strategy.

So, let’s dive right in!

What Is an AI Strategy for Business?

An artificial intelligence strategy is simply a plan for incorporating AI into an organization to help the business reach its overarching goals. Think of it like a blueprint that guides you on using AI to get better insights from data, boost efficiency, improve customer engagement, and boost supply chain efficiency supply chain – depending on what your business aims for specifically.

A solid AI strategy should also help direct the tech infrastructure, making sure that the company owns all the necessary hardware, software, and other resources for successful AI implementation. In addition, since technology is always changing, your strategy must be flexible enough to keep up with new technologies and industry shifts. It’s also important to uphold AI’s ethical side by addressing bias, transparency, and legality issues.

In a world where AI is making waves in almost every industry, having a well-designed AI strategy is a must. It’s your ticket to unlocking the business’ potential, gaining a competitive advantage, and achieving sustainable success in the fast-paced digital age.

Benefits of Building an AI Strategy

Benefits of Building an AI Strategy for your business

Having a sound AI strategy in place goes beyond just laying down basic principles – it brings a host of benefits. These include efficient resource allocation, improved risk management, ethical AI implementation, and seamless integration with your current systems.

  • Efficient Resource Allocation

A comprehensive AI roadmap makes sure your investments directly align with your business strategy. This not only boosts the return on investment (ROI) but also prevents unnecessary spending on initiatives that aren’t strategically important.

  • Improved Risk Management

While artificial intelligence has transformative capabilities, it comes with potential risks, ranging from data security challenges to ethical dilemmas. A carefully crafted AI strategy empowers you to proactively navigate these issues, ensuring a safer and more responsible AI implementation.

  • Ethical AI Implementation

With a well-defined AI strategy, your business can establish clear guidelines that keep things transparent. This resolves major concerns like data bias and data privacy, thereby building trust among stakeholders and users.

  • Smooth Integration with Current Systems

An AI strategy provides a structured roadmap for smoothly adopting AI technologies into your existing workflows. By doing this, you can improve your operational procedures while setting up your personnel for an effortless transition.

6 Main Steps to Building a Successful AI Strategy for Business

6 Main Steps to Building a Successful AI Strategy for Business

Developing AI strategies is a daunting but crucial task if you want to explore the world of AI without losing sight of your main business priorities and objectives.

Here’s a detailed 6-step guide assisting you in creating an effective AI strategy, emphasizing important notes and questions to consider.

1. Evaluate How AI Can Improve Business Workflows

First, let’s start with a thorough look at your business’s current status. Examine your data infrastructure, technology capabilities, and staff skills. At the same time, identify processes that could benefit from AI and detect any possible inefficiencies or vulnerabilities.

With this baseline understanding, dig deeper into how AI can particularly boost your business growth and value. Try mapping out the current business processes to see more clearly where automation, data analytics tools, or other AI’s potential could bring breakthroughs.

In simpler terms, ask yourself some key questions like:

  • What are repetitive tasks that could benefit from automation?
  • Where do bottlenecks occur in our current business models and processes?
  • Can predictive analytics enhance decision-making in certain areas?

Concentrating on these workflow-centric questions allows your AI investments to result in tangible improvements only.

2. Establish Clear AI Objectives

It’s time to outline precise and clear objectives and goals. Identify what you desire to achieve with AI in your organization, whether boosting customer experience, making operations smoother, or predicting market trends. This ensures your AI efforts are perfectly in sync with these objectives.

But keep in mind that your objectives should closely follow the SMART principle – Specific, Measurable, Achievable, Relevant, and Time-bound. This not only gives you a clear direction but also makes performance assessment straightforward.

Plus, when setting these objectives, incorporate them into your big business vision. This way, your goals can address immediate needs and contribute to long-term strategic value.

For a more refined approach, consider teaming up with AI strategy consulting experts. Their insights and best practices will guarantee the success of your AI project.

3. Determine Data, Infrastructure, and Technologies Needed

Now that you’ve got your objectives in place, the next move is figuring out the data, technical infrastructure, and technologies essential for making those objectives a reality.

Data is the fuel that powers AI capabilities. Access to relevant and high-quality data is the key to unlocking AI and generative AI benefits. Here, think about what types of data you require, whether it’s already in-house or if you need to gather more to power your AI solution effectively.

Moving on to infrastructure, it’s the computational power for processing data and where your AI systems will live and grow. You can build this infrastructure in-house, go all-in on the cloud, or choose a hybrid approach that combines both. Many companies prefer the hybrid route because it offers customization while getting you up and running quickly.

Moreover, in the AI strategy, be clear about the platforms, frameworks, and software your business plans to use for AI projects. This could involve machine learning platforms like TensorFlow or PyTorch, data processing tools like Apache Kafka or Hadoop, and specialized solutions for natural language processing or computer vision applications.

To choose the right technologies, you should lay out specific selection criteria, such as scalability, community support, and integration abilities. It’s highly recommended to have a well-organized list of all AI tools needed so everyone involved is on the same page, setting the stage for smooth and effective AI adoption.

4. Acquire The Right Talent

To pull off AI projects, you’ll likely need some fresh faces in your traditional AI crew. This means bringing data engineers skilled in getting data ready and systems engineers who excel at implementing algorithms in your organization’s technical infrastructure. Theory and modeling experts will bring cutting-edge AI to the table or cook up some novel solutions as well. Don’t forget employees on the business side who understand your company’s workflows, business processes, pain points, and opportunities that AI could make a real impact.

Here is a snapshot of an ideal AI team makeup that you can consider for your own business:

  • Theorists, also known as AI research scientists
  • Practitioners, including AI engineers, data scientists, and data engineers
  • Deployment team with AI systems engineers
  • Core IT experts
  • Business professionals

Acquire The Right Talent to build AI Strategy for bussiness

Effective AI programs often blend existing staff with new personnel who bring unique AI experiences to the company’s culture. These new hires can work alongside or train existing members, combining fresh insights with current institutional knowledge.

In case you’re running a machine learning operations project, a team of MLOps experts will be able to handle and enhance the success of the model deployment. Refer to our recent blog to understand the roles of an ideal MLOps team structure.

Smart organizations usually build staffing roadmaps that spot skill gaps needing filling right away or down the road. They also carefully map out how to find and snag the talent needed.

To get started, consider asking several simple questions as follows:

  • Where are the skill gaps in your team?
  • To fill those gaps, do you need to hire new talent, train existing staff, outsource to an external provider, or a mix of all three?

What if you opt for outsourcing? Look no further than Neurond AI, where we offer top-tier AI strategy consulting. We’ll walk you through the tiniest steps, from clarifying what use cases of AI can benefit your business to helping you design, develop, and validate the best solution that suits your needs. Our end-to-end consultation service covers everything you require, from AI strategy development to product launch.

5. Address Ethical and Legal Issues

It’s sad but true that AI brings some big concerns – security, privacy, legal, and ethical implications. It’s thus essential to tackle these from the get-go and as your AI programs grow. Always bear in mind the question, “What are the ways this can go wrong?”.

Here are a few questions to raise:

  • How can we avoid invading people’s privacy?
  • Are there any legal issues with employing AI like this?
  • What sort of consent do we need from customers, users, or employees?
  • How can we make sure our AI is fair and doesn’t show bias?

Regarding the ethical aspect of AI, it’s always been a hot topic, especially as of late, with even big tech players like Google, Microsoft, IBM, Facebook, and Amazon forming the Partnership on AI dedicated to researching and advocating for responsible AI.

Hence, make sure that your business commits to ethical AI initiatives, regularly checks AI models for potential biases, and follows fairness and transparency practices to avoid any ethical concerns. Simultaneously, keep tabs on the ever-changing regulatory landscapes related to AI. Understand the ins and outs of data privacy laws, AI standards specific to your industry, and upcoming legal shifts.

6. Implement, Monitor, and Maintain Your AI Strategy

Once you’re done developing an AI strategy, the real game begins. It’s time to transform plans into reality by effectively implementing chosen AI technologies and models into your data, processes, systems, and people.

Clear communication is key. Not every member is open to new technologies and changes. Educate your team on how AI applications will boost and transform their work. Carefully discuss implications, address concerns, and share a roadmap for progress. You must get the alignment and buy-in from the entire organization.

At the same time, establish governance structures like oversight committees, working groups, and dedicated AI resources. These structures enable you to monitor progress, manage risks, solve problems, and adjust as needed to stay on track.

It’s also recommended to develop and test AI applications iteratively in small and controlled releases. Prior to large-scale deployments, evaluate pilots based on key metrics, user experiences, and goal alignment. This way, you’ll better handle risks, costs, and disruptions to current systems, processes, infrastructure, and working techniques.

Last but not least, creating and implementing an AI strategy is just the beginning. Keeping it going and evolving is equally necessary to maximize gains and reduce risks as technologies and businesses change constantly. Thus, remember to regularly review and adjust to keep your AI strategy relevant and impactful.

Prepare Your AI Strategy with Neurond AI Now

Building an effective AI strategy for business demands dedication, time, and money. However, it’s of great importance for businesses aiming to stay competitive and adapt to evolving technological advancements.

Follow our 6-step guide; we hope you’ll be able to shape a successful AI strategy that aligns with your business goals, thereby fostering your innovation, efficiency, and long-term competitiveness. You might need to tweak some steps to fit your industry and unique objectives, but the overall framework should suit most businesses.

If doing this all by yourself seems to drain too much of your time and money, remember you can always consider outsourcing. With over 15 years of experience delivering high-quality AI solutions, Neurond AI is your trusted AI strategy consultant and practitioner. We’re experts at identifying areas to innovate and solving your specific issues. Plus, we leverage all kinds of AI technologies to boost your existing systems and scale quickly.

Contact us now to kickstart your AI strategy!