Which business case is better solved by artificial intelligence?
Artificial intelligence is no longer a thing of the future. It’s positively changing how people work, think, and everything. The most common applications are Alexa, Google Home, and TikTok recommendation systems.
AI has also been used to solve a variety of business problems. You may use it to communicate with customers, predict their demand, and automate business operations. As a result, you can improve the company’s operation, make the right business decision, and at the same time achieve goals faster.
In this blog post, we will discuss 4 business cases better solved by artificial intelligence. Marketing, HR, sales and customer support, and IT operations are all areas where AI can be extremely helpful.
Let’s take a closer look at each one!
#1 AI for Business Marketing
Your business will not reach full sales potential if you keep traditional marketing forms.
AI can help automate marketing activities such as personalization, segmentation, and optimization. It can also be used to identify customer trends, leading to more effective campaigns. Moreover, AI can help analyze customer behavior, leading to better targeting and higher conversion rates.
There are numerous marketing cases better solved by artificial intelligence, including email marketing, advertising, marketing research, and content writing.
Email Marketing
A standard EM process requires you to build an email list, create an email flow, and personalize emails with names and thanking expressions. Handling this manually will take a lot of time, especially when you have to do it daily.
Artificial intelligence significantly reduces email marketer workload. Adding email IDs, entering names, and inserting email content are all automated. Plus, it studies recipient reactions, such as opening, clicking, and replying, to acquire deeper insights into their behavior. It’ll take this data to generate EM reports analyzing strategies to boost the conversion rate.
Advertising
AI greatly assists marketing departments in making the most from ads, from Google ads to ads on social media platforms like Facebook and YouTube.
By understanding users via their actions and preferences, such as demographics, location, and devices while browsing, AI helps segment them before serving ads. These smart tools know who may be interested in this ad and provide them with a personalized experience. That’s why AI-powered advertisements always convert better.
When a person spends more time on a certain ad, these AI models will identify which metrics grab their attention. Then, they will recommend what to include in an ad to get optimum results.
Market Research
You may not notice, but most of the keyword tools we’re using use AI to find data and gather trends. And terms Search Volume or Keyword Difficulty in Google Keyword Planner or Ahref are the results of AI algorithms.
Furthermore, artificially intelligent models lend you a helping hand in conducting research on customer buying behavior. To achieve that, they utilize image recognition systems to identify everything people mention or post on the internet. Then realize customers’ favorite products or services to offer them relevant product ads.
Content Writing
If you keep thinking that only humans can compose, AI will change your mind. Some platforms like Jasper help generate the full article for your Blog. All you need to do is enter the keyword and tell them what your output looks like. By replacing writers, you’ll see a huge increase in your marketing ROI.
Apart from blogs, these artificially intelligent writers can compose landing page content, emails, and more. You’re able to decide the writing tone of voice and the style.
#2 AI Serving Human Resources
Another area where AI is successfully applied is human resources, aka HR. An outstanding example is resume parsers.
These tools aim to extract information from CVs and store it in a secured database in a well-structured way. Instead of spending hours screening resume by resume, it’s more efficient to have them parsed automatically. Recruiters can save time sorting candidates with relevant skills and experience. They also help improve the hiring quality by removing bias in recruitment.
Sounds powerful, doesn’t it?
Take our Dr.Parser, a simple yet powerful resume parser, as an example. It’s integrated seamlessly with applicant tracking systems (ATS) to help convert resume data within seconds. Using the software and your HR staff is completely free from the manual and overwhelming resume rescreening process.
#3 AI Applications in Customer Support and Sales
Customer Support
Without mentioning how AI can solve customer support cases in businesses, it would be missing. Conversational AI can amaze you by acknowledging what people talk about. For example, by listening to calls from customers and recognizing their moods, voice bots will be able to help them figure out and solve problems. Providing this kind of real supporting experience will easily lead to happy and loyal customers.
Sales
There exists a stereotype that sales must involve humans in all stages. In fact, AI sales systems empower companies to analyze user behavior and identify potential customers to take the next action. Based on this data, AI-powered sales machines know people you should contact and those you shouldn’t waste time on.
Not only does it reduce the cost of hiring so many sales executives, but you can also increase the conversion rate. These staff no longer have to spend time on people who won’t get converted.
Additionally, AI algorithms learn from customers’ behavior, interactions, and patterns of past sales. Social media posts are also looked at. Then, these smart tools will analyze the data and offer you market trend predictions in the future.
#4 IT Operation Cases Better Solved by AI
Trying and testing products are always required before providing them to customers. This stage is even more important for IT companies since it’s related to cybersecurity and software maintenance.
Implementing AI in IT systems allows you to speed up this process while improving detection capability. You can automate the trying and testing tasks, making things run smoothly without worrying about human errors. Moreover, you can have your data tracked, recorded, and transferred efficiently.
Summary
We’ve walked you through 4 cases in which your company can make use of AI to improve its operations, including marketing, sales, HR, and IT.
If you are still curious about other AI applications, check out our article about 10 Common Applications of Deep Learning in Artificial Intelligence.